A stale, old, outdated website will do your business a great deal of harm. You may have already noticed a drop in website enquiries or product sales and have decided it’s time to reboot your business with a new and improved website. If you have, then we admire you for that and so will your business in the days and months to come because you are moving your business in the right direction with a brand new website redesign.
If you visit large organisations websites often or successful retail websites you will generally notice 2 things. The first is they will frequently update their website with new information which plays a vital role in keeping the website fresh. I mean,if we keep going back and fourth to the same website and see the same information and images over and over again then we will eventually get bored.
The second is that they will often revamp their company website with either a brand new design or a few major or minor changes to improve the general look and feel of the website or make it easier to navigate and find what you are looking for.
You simply cannot keep the same website design for many years and expect your online business to grow. While you are sat there idle, your direct competitors are already creeping over you in the search engine results and gaining more customers. It’s never too kate to give your website a fresh new start and improve the design or content.