What to do if your site starts losing it’s Google keyword rank
You wake up one morning and find that your email inbox is full up with more junk emails than new sales leads. Something isn’t quite right. In fact, it’s been like that for a few weeks now. So you do a little homework and visit Google. You type in your keywords and to your horror find that your site has disappeared from top of the listings for your main keywords.
In most cases your site would have dropped in Google rankings because the site and it’s pages have some issues with the content on the pages and/or Google have penalised the site in some way.
What you need to remember is you are not alone. It would have happened to even the best of us for some reasons that we didn’t understand at that time. So remember, this will happen to every site occasionally. The important thing is not to panic.
Study the sites at the top of the listings
The first thing you want to do is look at the sites who are now in top spot. Open their website. View their source code. See how many times they use the keywords that they ranked for in the body of their pages in relation to how much other text they have on their pages.
Find out what other sites link to your competitor websites. Find out where your competitors have posted news articles or any general information about their sites on other sites including social media websites. Study them and study them hard because they would have done the same with your site in order to get ahead and make that jump. You are competing with these businesses to get top spot and it’s online war. So study the sites at the top and see what they are doing that you are not.